How do you let consumers experiment with, explore and get inspired by your brands? Create one-to-one experiences to develop stronger consumer-brand connections.

RESULTS:
• The Studio received more than 21.5 MM impressions during the month it was open, achieving program goals within the first week

CHALLENGE:
• Get consumers to try more and buy more P&G beauty products

INSIGHTS:
• A good hair day or new shade of lipstick can transform more than your look, it can change your mood and boost your confidence
• Consumers are looking for someone to help educate them on what products to use and how to achieve these mini-makeovers at home

EXPLANATION OF PROGRAM:
The pop-up studio, located in the heart of Toronto's trendy Bloor Street shopping district, was a destination for beauty transformation. Consumers interacted directly with beauty experts, learned about the latest looks and trends, and sampled free P&G Beauty products in an approachable and engaging environment. Three experiential pods consisted of the latest make-up, skin and hair products from CoverGirl, Pantene, Nice 'n Easy, Crest, Olay and Venus. A multifaceted marketing campaign accompanied the studio, including showmercial segments on CTV's eTalk, with famed stylist Paul Venoit, an online experience to view the studio offerings, a full-scale PR campaign, in-store elements and an online promotion to win tickets to Canadian Idol..